Hello & Welcome!

Fashion, lifestyle, beauty, wellness, and fitness inspo for the every day woman who enjoys celebrating life!

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Get social with me!

With Love & Light,


About Me

Hi and welcome to my blog! My name is Lauryn and I live in the greatest city in the world, New York City. I am a corporate gal by day and lifestyle content creator. Get a girl who can do it all, am I right?


Beyond the brand, I am from originally from Upstate NY but moved to NYC to pursue my career in the fashion industry and embark on a creative, entrepreneurial journey. I hold Bachelor Degrees in business Administration and International Business, and a Master of Business Administration (MBA) in Human Resource Management. Beyond my professions, I love cafes, nachos (gluten free, of course), reading, podcasting, red wine, my family, boyfriend, traveling, the beach, reggaeton and Indian pop music, and Lake George.

Now back to the good stuff! I started my brand (oh goodness, I said the 'b' word) during some very trying times in my life that caused unfulfilled. I used Instagram and the uplifting women within the fitness community to help hold me accountable to health and fitness goals, which evolved into so much more. Don't get me wrong, I feel grateful and blessed every single day for where I am along my professional path, but I wanted something more - something that was 'my thing.' Alas, what started as a fitness accountability Instagram account evolved into me sharing ALL areas of my life from health and fitness > wellness > wine > fashion > and lifestyle content creation!

I hope that the lifestyle content I share benefits your life in one way or another! Thank you in advance for the support and love! xx